PB Huber performs market research grounded in ethnography.

We capture and interpret the voice of the customer using hands-on interviews with closely controlled samples.

We identify and portray the underlying geography of markets using custom “market indicator” data sets and “live” maps.

We have served large and small companies representing a multitude of industries.

Case Studies
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    Financial Services

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    Banking Customers

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    Consumer Durables

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    Warranty Registration

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    Special Skills Recruiting

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    Industrial Products

Our president has a PhD in anthropology, with extensive ethnographic experience in Papua New Guinea and teaching experience
in a number of graduate programs, including Princeton, New York University, Notre Dame, and University of Virginia.

P. B. Huber Analysis & Research, Inc. • 114 N 2nd Street, Richmond, VA 23219 • (804) 644-8741